The Lenovo ThinkPad is a clunky-looking piece of machinery that is often left trailing in the shadows of sleek Macbooks, colorful Vaios, HP laptops with piano finishes, and other brands that have put all efforts into make their products beautiful.  Consumers can’t help but judge based on aesthetics — especially when you can’t tell how efficient a computer will be until you take it home and run the million applications that you “need” to have open at any point in time.  (That is of course unless you’re one of those savvy shoppers who combs the internet for every customer review you can find.)

But Lenovo is trying to step up its game and make the old school ThinkPad cool again.  To promote their new RapidBoot technology they tossed one of their ThinkPads out of a plane at 12,500 feet.  The question: could the computer boot up fast enough to launch a parachute and save itself from death and destruction?

Here is the video:

And apparently that video is real!  Here is the making of it:

What a fun way to promote a laptop.  This video is definitely an attention-grabber that will probably increase brand awareness, though I’m not sure how effective it will be at increasing sales.

Click here to leave a comment.